In 2025, The founder, Tyler's walk with Christ became more than personal—it became foundational. As his faith deepened, he felt called to live it out more boldly and visibly in everyday life. That calling is what led him to start BASED.

Tyler wanted to create something that reflected his love for Christ while giving others a simple, stylish way to do the same. There aren’t many Christ-centered hat brands that blend faith with clean, everyday wear, and he saw an opportunity to fill that gap with purpose and intention.

We are UNASHAMED to be BASED IN CHRIST